Reward System Redesign
PepsiCo JoyEU Reward Systems Redesign
- SponsorPepsiCo
- RoleUX Designer
- Timeline5 Months
Smarter Rewards, Effortless Redemption:
Evolving JOY EU for Loyalty That Feels Personal.
Problem Statement
As consumer expectations for digital loyalty experiences continue to rise, the JOY EU platform has an opportunity to evolve through smarter design and AI integration. Users who find redemption flows confusing, impersonal, or effortful are likely to disengage entirely.
In progress
Currently Ongoing
Come back in December for an update...
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